Ad Tracking

Every time you answer your phone and speak to a potential customer, the first thing to ask is, “How did you hear about us?” A simple way to keep track of new business is by using this telephone tracking sheet. Include every mode of advertising on this sheet that you use in your facility, whether it is a referral, attending a birthday party, yard signs or a local parenting magazine, and have your staff ask and track how the new customer has heard about your swim school. Record it on this sheet and tally it up every week. You will quickly learn how to use your advertising dollars in the most effective way!